Experience What You Get When You Give

Canadian Blood Services is on an ambitious mission to recruit one million new donors by 2030. To do that, we’re flipping the script on the category. Instead of guilting people into donations, we’re showing them what they get when they give. “The Embrace” dramatizes the beautiful and surprising emotions that await you after donation. OOH, social and digital make unexpected comparisons to help people understand what “giving blood feels like”.