Out of Reach - The One Show Merit Award, ADCC Silver
The Task: Opioid overdose and awareness prevention.
The Insight: Painkillers can be extremely dangerous, especially if they are mismanaged and fall into the hands of children or teenagers.
The Idea: To visually represent the warning “keep out of reach of children” through the design of the pharmacy bag. People must grab their prescription at arms length, prompting them to think again about how to manage and secure their medication.
AD: Jeremy Pedro